A business podcast created and produced by a brand or company is a great way for you to reach a new audience that might not want to read your content. Instead,they want to listen to it.
According to the Pew Research Center, 51% of Americans age 12 and older listen to podcasts, 32% listen to a podcast monthly, 22% listen to it weekly, and 22% listen to it weekly. The largest industry association of the podcast industry, the Podcasting Association of America, is helpful in putting together your podcast company.
In this step-by-step guide, a short list of the best SEO-driven podcasts will help you navigate this topic for your small business. Podcasting is an incredible marketing tool.
Although podcasts in the form of content marketing do not directly contribute to the profits of most companies, they have the potential to increase brand awareness, gain leads, and establish the creators as thought leaders in their industry. If you want to connect with your audience in a new way and attract even more customers, you might consider starting your own podcast for your business. Podcasts have established themselves as one of the most important staple of content marketing.
There are so many reasons why small businesses should consider including podcasts in their digital marketing strategy. According to a recent study by the Digital Marketing Institute, only 3% of marketers use podcasts as their primary form of content marketing.
Podcasts and well-researched content help you bring your ideas to the world in a new way that people can enjoy. It doesn’t matter if you’re the first in your industry to create a podcast, or one of the brands that adopted podcasting early on. Companies that want to attract the attention of their audiences should consider creating podcasts as part of their organization’s marketing strategy.
Giving people more opportunities to consume your content and hear from experts on your team will make you more relevant.
One of our favorite aspects of starting a podcast is that it allows you to build up a network of very influential people.
If you are still reading this, it means that you are really curious about making a podcast. While some might argue that the world doesn’t need any more podcasts, we at Red Cup Agency believe say that if you offer value and opportunity to your customers, why not try? Look at podcasting as a strategy, not as content.